Executive Team

Our leadership team is comprised of industry experts, in technology, customer advocacy and business process outsourcing.  Their diverse background is reflected in our passion and focus on the overall customer experience and bringing analytics and a personal touch to customer care.

Evan has been serving as President and Chief Executive Officer of RUI since 1996, focusing his efforts on corporate strategy, client services and new client partnerships.

Evan Reiter


Mike joined RUI in 2017 adding 30+ years of BPO experience to the team. Mike is responsible for strategic initiatives, collaborating with the business and our clients to deliver data/speech analytics and a seamless omnichannel experience.

Mike Russell

Executive Vice President of Operations

Joining RUI in 2008, Patrick leads a team that is responsible for every facet of RUI’s technology including infrastructure, applications, data management, redundancy and disaster recovery.

Patrick Stevens

Chief Information Security Officer

Melanie joined RUI in 2020 bringing with her over 20 years of outsourcing industry knowledge. Melanie is responsible for RUI’s continued market development working with clients seeking strategic partners evaluating omnichannel alternatives for enhanced customer experience.

Melanie Morcelle

Vice President of Client Engagement

Fran joined the RUI team in 2012. Fran and her team work with our clients to develop customized training, incorporating cultural, product, service, and technical aspects to ensure our Brand Ambassadors best represent your customer experience.

Frances Maire

Director of Talent Development

Joining RUI in 2020, Andrew is responsible for partnerships and growth within RUI, cultivating relationships among business partners and developing strategies to increase revenue.

Andrew Reiter

Director of Strategic Partnerships

Lisa joined RUI in 2012. Lisa and her team interface with every facet of RUI and are responsible Quality Assurance, behavioral based coaching, compliance and campaign management.

Lisa Mellett

Director of QA and Compliance

Joining RUI in 2015, Natasha leads our human resource team and is responsible for all aspects of employee relations and benefits, focused on continuous improvement and employee feedback.

Natasha Heine

Director of Human Resources

Ciera joined RUI in 2017. Ciera leads our New York team and is responsible for all aspects of employee relations and performance, focused on continuous improvement and employee feedback.

Ciera Purvis

Director of People Operations