Automotive | Customer Experience Outsourcing

Reliable support, across every interaction

Transparent care

Skilled agents share honest, accurate information about your vehicles, pricing, and options, so customers stay informed and confident at every step.

Omnichannel support

Proactive support that meets customers wherever they are, keeping the experience consistent and connected across every channel.

Lasting loyalty

Human-first service strengthens trust, improves retention, and helps protect and grow lifetime customer value.

Our approach to automotive CX

Automotive interactions rarely stop at the sale. Financing, orders, recalls, and service visits all influence how much customers trust your brand. RUI supports the full ownership journey with proactive, human-first service that reduces friction and builds loyalty.

24/7, omnichannel support across North America with brand-aligned, proactive service that reduces friction and protects loyalty, from first inquiry through every service visit.
Teams trained for high-stakes automotive moments, including recalls, warranty claims, and connected-vehicle questions like charging, software updates, and subscription services.
AI-augmented agents guided by real-time insights and customer context, enabling personalized interactions informed by vehicle history, service records, and ownership stage.
Proactive outreach, appointment scheduling, and follow-up that keep customers coming back to your service drive and support the repurchase cycle.
Real-time feedback capture and sentiment analysis that surface ownership friction before it turns into lost customers or negative reviews.
Rigorously trained, native English- and Spanish-speaking teams.
Bespoke CX strategies designed to strengthen retention at moments like service, lease-end, and trade-in, while protecting your brand standards.

Connect with RUI

“Working with RUI has allowed us to see the full picture of our customer base, enabling us to make better decisions regarding our services. We have developed a great partnership and they have become an integral part of our operations."

-VP of Contact Center Operations

Proven automotive results, at scale

Average client results:

32%

Increase in NPS scores

41%

Reduction in Average Speed to Answer

42%

Reduction in abandon rate

39%

Increase quality scores

CX experience you can rely on

Since 1996, RUI has supported automotive brands and dealer networks with premium, customized customer experiences. Today that means AI-augmented teams trained on the full ownership journey, from financing and recalls to EV transition, service retention, and lease-end, built for where the industry is heading. We tailor our approach to your brand, your customers, and your operating environment instead of forcing a one-size-fits-all model, all under rigorous security and compliance standards, including PCI-DSS and SOC 2, to protect customer and financing data.

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Where automotive support begins

Our model brings together focused training, adaptable technology, and disciplined execution so agents are ready for the moments that matter most to your customers.

Training

Agents receive ongoing, scenario-based training in financing and payment questions, service and warranty issues, recall and safety outreach, and account concerns, along with your brand standards for communication and escalation, so they're ready whenever customers engage with your brand.

Technology

We work within your existing platforms and layer in AI-powered, real-time guidance, giving agents the customer context, vehicle and service history, and ownership signals they need to reach customers at exactly the right moment, with triggers tied to service milestones, lease-end windows, and recall notices.

Operating model

Clear processes and AI-supported insight help teams treat every interaction, whether a service question or a recall notice, as a chance to build trust and loyalty rather than just a ticket to close.

Resources for automotive CX

CX outsourcing for automotive