Three Decades of Exceptional Customer Experience Solutions

Since 1996, we’ve empowered teams just like yours with the best people, processes, and strategies designed to enhance the customer experience and promote brand loyalty. Our solutions combine the best of human-centered design with the scale and accuracy of real-time analytics, AI and automation.


We Are an Experience-Led Digital Transformation Company

At RUI, we know that you want to keep your customers for life. Even the biggest and best brands have challenges with internal processes, service teams, or contact center solutions that end up costing them — poor communication, long wait times, repeat issues. It can be frustrating for you and your customers.

We believe you should be confident that your brand is providing an exceptional customer experience. At RUI, we understand how important the customer relationship is. From established companies of all sizes to emerging and disruptive brands, our clients trust us to transform customer and employee relationships at scale.

  • 25+ Years in Business
  • PCIS-DSS and SOC II Compliant
  • 3 locations in North America
  • 1M+ customer interactions/month

The world’s best brands trust RUI to develop best-in-class processes to transform their customer and employee relationships at scale.

Average client results:


NPS Improvement


Reduction in ASA (Average Speed to Answer)


Average Reduction in Abandon Rate


Increase Quality Scores

“Working with RUI has allowed us to see the full picture of our customer base, enabling us to make better decisions regarding our services. We have developed a great partnership and they have become an integral part of our operations."

VP of Contact Center Operations

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Our team cares about your brand and customers as much as you do.

We believe that it’s a privilege to serve your customers. Our mission is to create, nurture, and retain customer relationships in new and surprising ways for our clients. Discover how RUI’s customer engagement comes bundled with the human touch, creating lifelong brand advocates.




Personal Touch





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RUI Gives Back

At RUI, we believe in giving back and are active in our local communities. Whether collecting donations in the office or volunteering at an outside charity event our employees care about, we are proud to sponsor our “RUI Gives Back” initiatives.

Here are just a few of the organizations we have supported:

American Cancer Society
Little Shelter
Island Harvest

Transform customer care with us!

Ready to help deliver customer engagement that’s bundled with the human touch?