Does your customer have a problem? Make your brand the solution they’re looking for by listening to what they have to say.

Did you know up to 70% of a customer’s buying experience is based on how they feel they are being treated?


It’s very difficult to design something for someone if you have no empathy.

- An Industry Leader


We Listen First

A company-centric mindset does not mean looking for ways to get what you want; a customer-centric mindset means looking for ways to help them get what they want.

You’ll see a significant competitive advantage when we demonstrate to your customers that we care. We are available when and where they need us, whether they call, text or want to chat.

We come to an understanding of the problem

Our brand ambassadors care about your brand as much as you do. They’re located in the U.S., where they get the personalized training they need to best represent your business, serving your existing customers and attracting new ones.



Confirm the resolution

Our ambassadors are focused on solving problems to allow you to create customers for life. We bring empathy, emotion and common-sense to each interaction (three things too often missing from customer engagement centers). RUI has the innovative technologies and strategies to improve your ROI, and an emphasis on “human touch” to deliver the level of service your customers expect and deserve.

When a customer has a problem, most service reps try to find a solution without attempting to understand what the customer truly needs. RUI teaches an empathetic approach: We listen first, validate we have an understanding of the problem and ultimately propose a solution.