Reliable support, across every interaction
Policy clarity
Our teams explain coverage, claims, and next steps clearly, so customers feel informed and supported.
Calm support
Skilled agents handle urgent, high-stress conversations with empathy, helping policyholders feel heard, even during catastrophes and claim surges.
Connected service
Support across channels combines digital efficiency with human connection, creating a smoother claim experience from start to finish.
Our approach to insurance CX
Insurance interactions are often complex, urgent, and emotionally charged. RUI helps brands deliver proactive, transparent support across the full customer journey.
- 24/7, omnichannel support across North America for complex insurance inquiries, including claims, coverage questions, denials, and policy issues, with proactive communication that helps reduce friction during claim surges and other high-pressure moments.
- AI-augmented agents guided by real-time insights and customer context to deliver more accurate, personalized support that reduces friction and protects loyalty.
- Rigorously trained, native English- and Spanish-speaking teams.
- Bespoke CX strategies designed to strengthen retention at moments like renewal, where a single proactive, well-handled conversation can save the account.
“RUI consistently exceeds the goals we’ve set for call volume and payment received per month, which means that they continue to focus on our accounts and work them effectively. We are truly pleased with the company and their staff. We consider them part of our family.”
-Director of Contact Center Operations
Proven insurance results, at scale
42%
increase in NPS scores
27%
reduction in handle time
12%
increase in FCR
66%
reduction in after-call work
CX experience you can rely on
Since 1996, RUI has supported insurance brands with premium, customized customer experiences. We stay agile and responsive, building long-term relationships and tailoring our approach to your brand, your customers, and your operating environment instead of forcing a one-size-fits-all model. Our teams operate under rigorous security and compliance standards, including PCI-DSS and SOC 2, to protect customer data and support high-volume insurance interactions.
Where insurance support begins
Our model brings together focused training, adaptable technology, and disciplined execution so agents are prepared for complex, high-stakes insurance interactions.
Training
Agents receive ongoing, AI-supported, scenario-based training rooted in coverage questions, claims processes, billing concerns, and your brand standards for communication and escalation.
Technology
We work within your existing platforms and layer in AI-powered real-time guidance that surfaces customer context, policy history, and behavioral signals, helping agents personalize interactions and protect loyalty.
Operating model
Resources for insurance CX
Acquiring customers is more expensive, and competition is intense. That makes the first purchase harder to win and more important to protect.
Read MoreAn elderly woman calls because her prior authorization was denied. On paper, it looks like one of thousands of routine healthcare calls. In reality,...
Read MoreThe emotionally charged moment when a customer calls to close an account is where RUI teams shine. Our specialized retention agents know these don't...
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