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CX outsourcing for insurance

Premium, policy- and claims-savvy support for insurance brands where every interaction loyalty, retention, and trust.

Reliable support, across every interaction

Our approach to insurance CX

Insurance interactions are often complex, urgent, and emotionally charged. RUI helps brands deliver proactive, transparent support across the full customer journey.

  • 24/7, omnichannel support across North America for complex insurance inquiries, including claims, coverage questions, denials, and policy issues, with proactive communication that helps reduce friction during claim surges and other high-pressure moments.
  • AI-augmented agents guided by real-time insights and customer context to deliver more accurate, personalized support that reduces friction and protects loyalty.
  • Rigorously trained, native English- and Spanish-speaking teams.
  • Bespoke CX strategies designed to strengthen retention at moments like renewal, where a single proactive, well-handled conversation can save the account.

Customer service representative talking on headset
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“RUI consistently exceeds the goals we’ve set for call volume and payment received per month, which means that they continue to focus on our accounts and work them effectively. We are truly pleased with the company and their staff. We consider them part of our family.”

-Director of Contact Center Operations

Proven insurance results, at scale

Average client results:
 

42%

increase in NPS scores

27%

reduction in handle time

12%

increase in FCR

66%

reduction in after-call work

CX experience you can rely on

Since 1996, RUI has supported insurance brands with premium, customized customer experiences. We stay agile and responsive, building long-term relationships and tailoring our approach to your brand, your customers, and your operating environment instead of forcing a one-size-fits-all model. Our teams operate under rigorous security and compliance standards, including PCI-DSS and SOC 2, to protect customer data and support high-volume insurance interactions.

Where insurance support begins

Our model brings together focused training, adaptable technology, and disciplined execution so agents are prepared for complex, high-stakes insurance interactions.

Resources for insurance CX

Acquiring customers is more expensive, and competition is intense. That makes the first purchase harder to win and more important to protect.

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An elderly woman calls because her prior authorization was denied. On paper, it looks like one of thousands of routine healthcare calls. In reality,...

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The emotionally charged moment when a customer calls to close an account is where RUI teams shine. Our specialized retention agents know these don't...

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Let’s talk about your insurance customer experience

Let’s talk about your insurance customer experience.